F.A.B for Home Business Owner to Improve Sales

Sales and marketing is the bread and butter for any business. Many home business owners jump on the bandwagon of business without sales experience. The following are the steps that can help in improving sales and gain internet profit:

Features:

We explain the features of our products to our potential customers. This is the first step to let customers understand our products. Give a brief introduction to our product, such as the basic function, the design, the color, the weight and so on. If you would like to promote a car, briefly talk about the model, the manufacturing year, the engine capacity, the background of manufacturer and so on. You may also do a brief introduction to other models that you are selling and let the customers understand the category of the model they are looking at.

Advantages:

What are the advantages of our products as compare to other products? Here we may do a comparison with the existing model in the same category and highlight the advantage of our products. Take the car example, we may want to highlight the fuel consumption is the most economical, or the car has lower maintenance requirements and so on. This step can enhance the impression of our product in the mind of customers.

Benefits:

Finally we need to focus on the customer’s need. What are the benefits of our product to the customers? This is the key point to close the sales. We only buy the product that can really solve our problem and fulfill our needs. For example people buy car to avoid the crowded public transport and cut short travelling time. If we are recommending a small size car to them, we may want to highlight that the car is easier to control and able to move easily in the city, convenient in handling and parking. If people are changing car due to high fuel cost, we must highlight the economical aspect of the fuel consumption to them.

Many top sales in the market apply this F.A.B method and find it very useful. This method is definitely suitable for home business owner in order to improve their internet profit.